An event experience for event experts

14 June 2017
– Hong Kong
The Ritz-Carlton

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Build better events.

Join us for MICE360 2018

Thank you to all our partners, speakers and attendees for making the inaugural MICE360 a momentous success!

MICE360 2017 was a one-day conference, bringing together 215 corporate buyers, top event agencies and suppliers to explore key trends in the MICE industry. By bringing the industry together in an informal setting with informative content and audience participation, discussions encourage change. Content, collaboration and exploration were key themes for the day, with inspiration divined from having the opportunity to experience destination and the latest technological inspirations live on the day.

If you would like to discuss the content from this year, or make a submission for the 2018 event, please contact Vivian Liu at vivian.liu@haymarket.asia

Discover the latest trends at MICE360

MICE360 will explore key trends and how they will affect the way we run events in the future.

By bringing the industry together in an informal setting with informative content and audience participation, discussions can encourage change. Content, collaboration and exploration will be key themes for the day, with inspiration divined from having the opportunity to experience destination hubs and the latest technological inspirations live on the day. Join the discussion about the event of the future.

What should you expect?

Whether you feel overwhelmed with the chaotic, frenzied-paced world of experience-driven events or need an extra dose of inspiration to push your attendee experience further, MICE360 is an essential date in your calendar.

We've listened to feedback from key industry leaders to understand what type of content would be most valuable to buyers, agencies and suppliers. MICE360 serves up a new format of refreshing and inspirational content, delivered in engaging and exhilarating sessions.

Expect to gain a fresh perspective from speakers who will challenge you to think differently.

Cocktails on the Aqua Luna II

After a full day of conference sessions and networking, wind down with us aboard the iconic Aqua Luna II, compliments of Hong Kong Tourism Board. Enjoy cocktails and relax to breathtaking views of the city and harbour.

For further information and to reserve your seat, please contact:

Anita Lam at anita.lam@haymarket.asia or +852 2122 5229

Emma Donald at emma.donald@haymarket.asia or +852 3176 1946

2017 Agenda

08:20

Registration and pre-conference networking

9:40

Expect the unexpected: security and risk management for event organizers

International events are facing greater challenges than ever before. International issues such as civil unrest, terrorism and disease are a reality and must be considered by event planners. By sharing best practices gained through their experiences, this panel addresses new challenges, and investigates the impact these have on the corporate meetings industry.
10:20

How to navigate compliance

The MICE industry is facing more stringent corporate approval processes and compliance is becoming a growing challenge for conference professionals. This session will address the latest issues and developments in this area, including strategic meetings management (SMM). Expert speakers discuss how technology can assist event organizers with regulatory restrictions and guidelines and share advice on best practices.
11:00

Make your event live: increasing engagement via social media

The growth and evolution of social media has made our lives and businesses hyper-connected. This talk will specifically explore how social media is influencing the creation and organization of events.

• Brief overview on social media, internationally and locally
• The effects of Social Media in the events industry
• Recommendations and advices on social media marketing
• Success stories & conclusion
11:30

Coffee and morning refreshments, one to one meetings

12:00

Knowledge theater: sponsorship

Finding the perfect partner

Event sponsorship can be critical to success. Definition of goals, target-setting and ROI are important issues to maximize the sponsorship opportunity from pre event to post event. How can planners attract the right corporate sponsor to offset costs and alleviate budget constraints? What should you be requesting in return for your dollar?

This session is dedicated to expert opinion on finding the perfect partner and will focus on the best ways to keep sponsors satisfied to increase chances of a return commitment.
12:30

Knowledge theater: content building

Building a memorable event


• What is good content?
• New content technologies - how is this going to be help us as event planners?
• Event planning is also emotional planning - now that we can track them, how will content be improved by the data?
13:15

Break for lunch, one to one meetings

14:15

Data and the regulatory minefield

A common truism holds that more data has been created in the past two years than in the entire history of the human race; and this has obvious implications on the MICE sector. How can we keep data safe and secure while navigating the regulatory minefield that occurs across such a politically diverse region as Asia? What are the best practices to balancing data integrity and cyber security with swift delivery of services to our clients? What do companies need to do to ensure that they are always prepared and alert to threats?
14:45

Managing events in emerging destinations—case studies

Planning an event in an emerging destination can be a daunting prospect for meeting planners, but with a reliable local partner and a bit of insider knowledge, it can be a fresh and rewarding experience. Experts share their first-hand experiences on the opportunities and pitfalls of hosting an event in one of the region’s emerging MICE destinations.
15:15

Networking and afternoon refreshments, one to one meeting

15:45

Why technology is essential to make your event stand out

How technology, events and neuroscience make for long lasting impressions and brand awareness? Our speaker will demonstrate a 3D interactive presentation and you will have the chance to experience the most recent technological innovations in this session, some already at work in MICE industry, and all promising to make waves in the future.
16:15

The next generation of events: engaging attendees in new ways

In recent years the industry has been focused on two major trends: innovative meeting design strategy and the rise of event technology. The future of the industry will depend on the ability to engage attendees in more creative, multidisciplinary ways. This session will investigate current trends and millennial demands in order to form predictions on what we can expect from the future of business events.
16:45

End of the conference

17:00

Cocktails on the Aqua Luna II

After a full day of conference sessions and networking, wind down with us aboard Hong Kong's iconic Aqua Luna II, compliments of Hong Kong Tourism Board. Enjoy cocktails and relax to breathtaking views of the city and harbour.

A free connection bus will leave at the front gate of the Ritz-Carlton Hotel at 5:00pm. Contact conference reception to get your boarding pass!

For further information and to reserve your seat, please contact:

Anita Lam at anita.lam@haymarket.asia or +852 2122 5229

2017 Speakers

Buyers Attending

Brands

Partners

Inspiration Hub

Business Matching Technology Sponsor

Partners

Refreshments provided by

Cocktail Sponsor

Event Application Sponsor

Photography by

Production provided by

News

Contact Us

The Ritz-Carlton, Hong Kong